Egypt: Algebra Ventures backs direct selling platform Brimore

Posted on: 14 May, 2020 at 9:16 AM

Egypt-based direct selling platform Brimore has raised $3.5 million in a pre-series A round led by Algebra Ventures, according to a MENAbytes report.

Brimore is a social commerce and parallel distribution platform allowing local manufacturers to distribute their goods through Brimore’s network of individual sellers.

Brimore creates significant efficiencies for local manufacturers by optimising their branding and distribution costs, providing them with better demand visibility, and allowing them to improve utilisation. The platform also allows its active distributors, typically local women, the opportunity to earn money from home.

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