South Africa: Senatla Capital buys stake in advertising group Joe Public

Posted on: 18 June, 2020 at 9:39 AM

Private equity firm Senatla Capital has acquired a 34% stake in South African advertising, brand and communications group, Joe Public United.

The transaction sees three senior agency executives Khuthala Gala Holten, Xolisa Dyeshana and Mpume Ngobese acquiring 26% through a newly created company, Ikamva Lakusasa, and Senatla Capital, buying 34%. In line with its mandate, Senatla Capital has funded a substantial portion of the acquisition by Ikamva Lakusasa.

The remaining 40% of shareholding is retained by the current shareholders, including group CEO, Gareth Leck, chief creative officer, Pepe Marais and group strategic officer, Laurent Marty.

Senatla Capital was founded by CEO Owen Maubane in 2010 with the mission of investing capital in South African companies and helping to transform the South African economy. He says: “Senatla seeks to foster a culture of excellence, integrity and a commitment to transformation. Joe Public is a leader and innovator in the media and advertising space, led by an exceptional and visionary team, and we see Senatla as being able to provide a catalyst to accelerate its future growth.” Maubane now becomes the chairman of the agency group.

Senatla Capital’s core competencies include private equity investment management specialising in growth capital, mezzanine debt and real estate. Within its first 10 years, the investment mandates include Senatla Capital Empowerment Fund I (2010) and Senatla Capital Empowerment Fund II (2013). Senatla Capital has achieved a first close for Senatla Capital Empowerment Fund III and is raising additional capital commitments.

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